How Retail Stores and Restaurants Can Use EV Charging to Increase Revenue and Customer Loyalty

For retail stores, shopping malls, restaurants, and golf courses, customer experience is everything. Businesses always look for new ways to increase revenue, drive foot traffic, and enhance customer satisfaction. One of the most effective ways to increase dwell time and boost sales is installing EV chargers for parking.


With EV ownership skyrocketing, more drivers search for places to charge while shopping or dining. Retailers and restaurants that offer EV charging benefits in multiple ways:


✅ Attract more customers looking for convenient EV charging options.

✅ Increase average transaction value, as EV drivers spend more while their vehicle charges.

✅ Use Killswitch's discount codes to encourage repeat business and build a loyal customer base.


With Killswitch's free OCPP control system, businesses can install EV chargers with a self-service payment system, offer discount codes, and track customer usage—all while generating additional revenue.


Why EV Charging is Essential for Retail and Dining Businesses


Encouraging Longer Customer Visits

Studies show that EV drivers stay an average of 45-60 minutes while charging. This presents a major business opportunity because more extended visits lead to higher spending.


For example, a mall with EV chargers may see:

• An increase in time spent per visitor from 45 minutes to 90 minutes.

• Higher sales in stores, food courts, and entertainment venues as customers wait for their vehicles to charge.

 

Similarly, a restaurant with EV charging may attract business professionals, families, and travelers who stay for full meals instead of quick takeout.


Differentiating from Competitors

Many shopping centers, supermarkets, and restaurants still do not offer EV charging, meaning businesses that adopt early will gain a competitive advantage.

Offering EV chargers with payment will attract EV owners who actively choose stores or restaurants based on charging availability.


Increasing Per-Customer Revenue

EV drivers tend to spend more than non-EV customers because they stay longer. 


This benefits businesses in multiple ways:

• Restaurants and coffee shops can sell additional menu items as customers wait for their charge to complete.

• Shopping malls can increase the number of store visits per customer, leading to higher overall sales per trip.


By providing EV chargers in their parking spaces, businesses directly increase revenue per customer visit while enhancing their reputation as an EV-friendly destination.


Monetizing EV Charging While Enhancing Customer Loyalty


Retailers and restaurants can profit from EV charging in two ways:

• Direct revenue from charging fees.

• Indirect revenue from increased customer spending.


Setting Up a Profitable EV Charging Model

Businesses using Killswitch's EV charging payment system can set different pricing strategies:

• Flat-Rate Charging: Customers pay a fixed fee per session, making billing simple.

• Time-Based Charging: Charging per hour or minute ensures spaces are used efficiently.

• kWh-Based Pricing: Charging by actual electricity consumed makes pricing fair for all customers.


If a retail store installs 5 EV chargers and receives 600 charging sessions per month, it can generate:

• $4,800/month at $0.40 per kWh

• $6,000/month at $0.50 per kWh


Encouraging Repeat Business with Discount Codes

With Killswitch's payment system for charging stations, businesses can:

✔ Offer discounted EV charging for loyalty program members.

✔ Provide free charging sessions for high-spending customers.

✔ Create limited-time promotions, such as "Spend $100, get a free charging session."


Using EV charger payments strategically, businesses turn charging into a customer retention tool.


Case Study: How a Shopping Mall Used EV Charging to Increase Profits


A large shopping mall in Los Angeles installed 20 EV chargers with Killswitch's free OCPP management system.


Results:

• EV drivers spent 25% longer at the mall compared to non-EV drivers.

• Average spending per EV driver increased by $40 per visit.

• The mall earned $12,000 per month from EV charging fees alone.


The mall generated direct revenue from charging fees and increased customer spending across all businesses by offering EV chargers for retail stores.


How to Get Started with EV Charging at Your Business


📌 Step 1: Install OCPP-Compliant EV Chargers

Ensure your chargers are compatible with Killswitch's free OCPP management system.


📌 Step 2: Set Pricing and Discounts

Choose a pricing model that suits your business and integrate discount codes for customer loyalty.


📌 Step 3: Enable Contactless Payments

Activate Killswitch's EV charging payment system for seamless QR code payments.


📌 Step 4: Promote Your EV Charging Services

✔ Add signage in your store or restaurant to inform customers.

✔ Advertise on EV charging apps like PlugShare.

✔ Mention EV charging in your online marketing and social media campaigns.


The Future of EV Charging in Retail and Dining

As EV adoption continues to rise, businesses that invest early in EV charging payment systems will have a major competitive advantage. 


Future trends include:


• EV charging subscriptions: Retailers may offer monthly charging plans for frequent shoppers.

• Innovative pricing models: Businesses will adopt dynamic pricing, adjusting rates based on customer demand and time of day.

• Integration with mobile apps: Customers will soon be able to reserve charging stations in advance, ensuring a seamless experience.


For retail stores, shopping malls, restaurants, and golf courses, EV charging is no longer just an amenity—it's a powerful revenue-generating tool. Businesses that offer EV chargers for parking can increase foot traffic, enhance customer satisfaction, and create new revenue streams.


With Killswitch's free OCPP control system, businesses can:

✔ Monetize EV charging through flexible pricing models.

✔ Use discount codes to encourage repeat visits and build customer loyalty.

✔ Automate payments through QR codes, making the process simple for customers.


Start with Killswitch.cc today and transform your retail business with EV charging!


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